In an effort to be one of the first backers I’ve been refreshing your kickstarter for the past 15 minutes beginning at your advertised 9:00 a.m. EST start time and it still shows as “coming soon.” Has there been a delay? What time will it go live? I’ve got meetings shortly and am trying to get this backed before I’m tied up. Thanks.
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Whoops, our mistake! Sincerest apologies for the time zone fumble. We’re launching at 9:00 AM PDT, so we’ve still got about an hour and a half to go.
Don’t worry, we’ll save you a spot at the front of the line! 
You can step away for a coffee and still be one of the very first backers before your meetings start.
Thanks for being so on top of it—we love the energy!
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So just to confirm, are you going live in 7 minutes? Ready to pledge!